Value-added resellers (VARs) are organisations or individuals that work with Pengower to create new software packages targeted at particular markets. VARs are responsible for promoting these new products, which are sold under their own labels. Our VARs possess expertise in relevant markets as well as knowledge of local languages and business practices.

Having created a new business application, VARs are able to determine their own pricing model and simply pay Pengower the normal per-user license fees, and in addition will be entitled to receive a share of these license revenues from Pengower for the life of the customer's subscription agreement, according to their partnership status.

 
Benefits
Ability to determine their own end user pricing model
Own label branding
Revenue from associated consulting work conducted during implementation
Pengower support in face-to-face sales meetings, (Expert & Enterprise editions only - subject to qualification)
Access to Pengower sales collateral (including the ability to deliver their own product demonstrations)
Pengower investment in development products
 
Activities
Joint business planning
Identification of and follow-up sales opportunities
Definition of the product requirements
Work with customers to clarify strategies
Bringing of implementation service expertise or thought leadership to a product line, region, or industry
 
Criteria
Expert knowledge of the sectors in which they operate
Evidence of access to key decision makers within their own customer network
An ability to understand the benefits of the Pengower product range
A customer-centric approach
An entrepreneurial outlook
 
Apply to become a Partner
To find out about becoming a Pengower reseller, please contact us.